fbpx
Back To Blog

How to write About Us content for a website

December 29, 2019

74 / 100

Introduction

1. Use facts

2. Get the readers to trust you

3. Know your target audience

4. Make sure that you mention your values in about us content

5. Add a video

6. Include your Social Media handles

Conclusion

Introduction:

Before writing an “About Us” page on your website, figure out what type of people are going to visit your About Us content page and who are they? They could be prospective customers who plan to use your services or buy anything from you. They are trying to make sure if they can trust you. They plan to seek answers to questions like:

  • Is this a big company or a small company?
  • How long has this company been in business for?
  • Where is this company based?
  • What makes this company special?
  • Why should they buy something from this company and not their competitor?

Your About Us page provides answers to all these questions in a very friendly way. You can write your About Us page by using the following information:

1. Use facts:

While writing the About Us content for your website, make sure that you provide the readers with facts and not some lengthy content that will bore the readers. Avoid bragging and use straight forward presentation of the facts. Quantify the benefits and tell them all the issues that you can resolve. Describe your qualities and make sure you mention what really makes you unique. State your milestones and the number of years you have been in business. When writing your About Us page, you don’t want to say the same things that appear on your Home page, and a long, detailed, historical summary will bore the reader. You also don’t want to sound like you’re boasting. As in most things, the best answer is to find the middle ground.

Much like a resume you’d use to land a job, your About Us page is the place to toot your own horn. To avoid bragging or appearing pushy steer clear of hype.  Instead offer a straightforward presentation of the facts and figures.  Avoid superlatives.

For example, explain why people should do business with you. What benefits can you or your product provide that your prospects will value?

If you can, quantify those benefits.  Saying your product increases productivity by 18% is a lot more persuasive than simply saying it improves productivity.

Tell them what problem you solve.  How do you make their life easier and better? Describe your capabilities and why you’re uniquely qualified to offer the service or product you sell.

2. Get the readers to trust you: 

Before the internet came into existence, most business transactions occurred after a face-to-face meeting. The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. Of course, that’s not the case today.

Your About Us page is one of the most important pages on your website. It’s also likely to be one of the most frequently visited.  So you’d better make it good.  Keep the following suggestions in mind:

Much of today’s business is transacted over the web or over the phone without an in-person meeting. For that reason, your About Us page must do more than communicate what’s special about your company’s products or services; it also must inspire trust because without trust, you’ll never get the prospect to reach for his wallet.

One of the easiest ways to begin building trust? Tell them where’ you’re located. To visitors, you’re probably just a website address. That’s pretty impersonal.

Even if you have your mailing address on your Contact page, it’s still a good idea to mention at least your city and state on your About Us page. Then visitors have a sense of how close, or far, you are to them. That’s information they can relate to. So simple and yet so many businesses neglect to do so. Every nugget of information you openly share helps inspire a little more trust.

3. Know your target audience:

While writing your About us content, make sure that you realize who your audience is going to be. It’ll help you a lot if you know who is going to be reading this page. Visualize your prospective customers, their needs and how you can help them. Figure out whether you’re communicating with either students or middle-aged people or some expert in a particular field. Just like a TV show is targeted towards a certain audience, your page should be targeted towards a certain audience as well and it will definitely help your approach to how you write the content of your About Me page.

As you write your About Us page, imagine who is most likely to be reading it. Visualize your prospective customers. What are their wants and needs, their objections and hot buttons?

  • Are you talking to a new mom with a baby?
  • Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology?
  • Is he a senior citizen or a school-age child?

You can see how targeting each of these demographics would require a different approach in writing your copy.

Consider your target customers as you write your About Us page. What will excite them about your products?

Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors. Your copy must relate to them and address their specific needs. It should tap into their emotions and motivate them to take action.

Once you’ve developed targeted copy for your About Us page, you can include some of the most salient facts in other locations of your site, such as on landing pages.

4. Make sure that you mention your values in about us content:

You should most definitely include your values on your About Us page to make it more personal. It will help you connect with your prospective customers. Write about your values and make sure that you mention that the service you provide is important to you. If you’re an environment-friendly organization, you should mention it. If you have a charitable cause, mention that as well. Emotions help you humanize and it creates a bond with your prospective customers.

5. Add a video:  

A study revealed that more than half of the people prefer video over text if a page includes both of these. A video can be a very good addition to your About Us page. Make sure that the video you make is clever and witty and it connects with the viewers.

6. Include your Social Media handles: 

We live in a digital world and most people rely on social media before making a purchase. Make sure that you mention all of your social media pages on your About Us page. If you do not have social media pages, then make sure that you make them on the following websites:

  • Twitter.
  • Facebook.
  • Instagram.
  • Google+
  • Youtube.

Promote these pages and make sure you update all of these regularly. You can easily write an About Us page now using these tips.

Conclusion:

When creating your website’s About Us page, look upon it as an opportunity to begin building a relationship with prospective customers. Maximize its value by imparting useful, interesting information, not fluff.  If you’re struggling with the words, hire a freelance copywriter to assist you.

The Internet is teeming with websites selling similar goods and services. Your About Us page should be uniquely yours. It’s your story and your opportunity to establish a connection with visitors.

For further Details, You Can Contact Us.

Leave a Reply

Your email address will not be published. Required fields are marked *

OUR

 PARTNERS


© 2019 C2M. All rights reserved.
closephone-squarebarscaret-downcaret-leftenvelope-square
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
Send this to a friend