Well, 93% of all internet activity starts with a search. That means you're going to have a tough time running an online store if users can't discover your website through Google.
Most e-commerce platforms today offer a variety of features that'll help you optimize your e-commerce store for Google. But considering that SEO involves a lot of factors -UX, speed, meta tags, etc, you'll need to find a platform that does well with all of them.
While choosing an SEO eCommerce platform for your online store, make sure to take into account its genuine SEO friendliness. A lot of famous eCommerce platforms offer Search Engine Optimization friendly features that provide you with the opportunity that you need to rank your online store on Google or other search engines. When you go in-depth, you will realize that every SEO eCommerce platform has its pros and cons and you should go with the one that suits you the best. The success of your business depends a lot on the best SEO e-commerce platform you plan to choose. That is why you need to be really careful whilst making this decision.
Over the past decade, across the hundreds of e-commerce clients we've worked with, we believe that these factors play a crucial role in how well your e-commerce store ranks in the SERPs:
A lot of popular SEO e-commerce platforms lack features that are really important for some people. That is why you need to spend a lot of your time and energy to look into the best SEO e-commerce platforms that will suit your needs. It can have a lot of impact on your business. You should realize the significance of Search Engine Optimization and think about spending some money and time picking an e-commerce platform that will benefit your business. If you need help with making this decision and choose between the best SEO e-commerce platforms, you can read the analysis made by us below:
1. Shopify: When choosing an e-commerce cart, there are plenty of options. You can choose something like X-Cart that’s open-source and lets your play with the code in the backend. Or go for an option like WooCommerce that integrates with WordPress easily.
If you want to open your store the same day you buy the cart, though, neither of those are great options. E-commerce store owners who want to get started quickly need web host provided e-commerce solutions (SaaS) that make all the steps of opening a store easy – from marketing products to creating content.
With Shopify, hosting is included. You also don’t have to worry about SSL. You can even get your domain name through Shopify.
Keep in mind that there are several factors to consider when investing in an ecommerce store builder:
When it comes to performance, Shopify is near the top. Its the second-fastest e-commerce platform tested. Load speeds on mobile are fast, keeping customers attention where you want it: on your site.
Shopify works with 70+ payment processors & gateways, but setup can be complex. Make sure you are using Shopify Payments if you are working with a major gateway that is part of their program. Otherwise, you may wind up paying avoidable fees for credit card and other sales transactions.
Shopify’s market share is increasing, and many former BigCommerce, Big Cartel, and Volusion users prefer the platform. Roughly 71% of the stores built with Shopify are based in the US, but the cart is home to companies around the globe and offers multiple language integrations.
Shopify is one of the best SEO e-commerce platforms. Shopify is really easy to use, it is easy to customize and it’s quite economical. It is a really popular SEO e-commerce platform that is used by a lot of people. It has a built-in blogging feature. You can easily set up a blog in Shopify. It’s really fast and easy to use. Its Search Engine Optimization loading speed is pretty fast as well. It provides a great user experience and you can attract a lot of traffic easily. Shopify also makes Google Analytics eCommerce really simple. Google Analytics provides you with really beneficial data about your products as well as consumer behaviour.
It has some cons as well. It doesn’t let people edit the robots.txt files. It has a rigid URL structure too. The rigid URL structure doesn’t let users edit the text sections of the URL and that will result in not having control over the keywords.
2. WooCommerce: A best single platform to run both an e-commerce and an affiliate site under one roof. The true e-commerce platforms like BigCommerce and Shopify sell better, but not by much. However, choosing it is all about your needs because no platform is fool-proof for every business.
Using WooCommerce is not so straightforward. Since it’s on WordPress, you have to buy hosting, worry about SSL, and purchase a domain name too. Top hosted platforms do not have those issues because all that comes out of the box. If you’re all for being able to tweak everything on your platform, then it’s great. But without the technical knowledge, you’ll need extra help. That said, if you’re looking for the best platform for SEO, WordPress is great. It’s also the best if you’re running an e-commerce site and an affiliate store on the same website. Keep in mind these things before you decide to use WooCommerce and any e-commerce platform:
If you have a WordPress account then WooCommerce is a great plugin that provides you with great features that are needed to run an e-commerce store. WooCommerce is a great SEO e-commerce platform. It is very popular and easily customizable. It is used by a lot of people so if you run into some problem, you can easily get help. You need to be quite familiar with WordPress in order to use the WooCommerce. WooCommerce is really SEO friendly as well. You can edit robotos.txt files, you can edit the text sections of the URL. It has built-in blogging features as well. It provides plugins for pretty much everything.
3. BigCommerce: BigCommerce is a really good SEO e-commerce platform. It’s one of the most famous e-commerce platforms and it provides straightforward Search Engine Optimization customization features.
BigCommerce is a really good option for bigger companies and as well as for the new users who don’t know how to code. BigCommerce offers a really simple design and it is quite SEO friendly as well. It provides access to HTML and CSS code. The URLs are SEO friendly and it lets you edit robots.txt files as well. It’s easily customizable and it supports AMP pages too. The only con it has is that it has inconsistent loading speed, otherwise it is a great Search Engine Optimization e-commerce platform.
BigCommerce is the best overall e-commerce platform. It’s ideal for larger retail brands looking to scale. You’ll enjoy its robust product search which is ideal if you plan on selling many products. If you have a well-defined brand and you want to scale your business, BigCommerce is recommended.
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