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Content Management System

January 7, 2020

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Introduction

Features of CMSes.

Types of CMS System

Conclusion

Introduction:

A CMS system or a content management system is a system that is designed to manage, create and optimize the digital experience of the customers. CMS software helps people in creating and editing digital content. The digital content includes blogs and webpages. The Content Management System has a lot of other functions as well. It also helps users create digital content on different mediums like cell phone apps, social media, emails and much more. Instead of making your own system for creating web pages, storing pictures, and other basic functions, the content management system helps with all that infrastructure for you so that you can target more on other parts of your website.

Features of a good CMS

Features can vary amongst the various CMS offerings, but the core functions are often considered to be indexing, search and retrieval, format management, revision control and publishing.

  • Intuitive indexing, search and retrieval features index all data for easy access through search functions and allow users to search by attributes such as publication dates, keywords or author.
  • Format management facilitates turn scanned paper documents and legacy electronic documents into HTML documents.
  • Revision features allow content to be updated and edited after initial publication. Revision control also tracks any changes made to files by individuals.
  • Publishing functionality allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify content.
  • CMS really helps the users by organizing the content and by providing a good presentation too. It optimizes every web page or blog for cell phones, tablets, and PCs. Users can make the content once and let the CMS optimize the presentation to suit as per the device.
  • You can easily integrate your webpage with other social media websites using CMS. Social media is used by people around the globe. You will be missing out on a huge opportunity if you do not integrate your webpage with social media websites.
  • CMS usually targets relevant content to the visitors, based on their online persona, their location, or even individually considering their past interaction with your company.
  • It is just not enough that you are working on the content. You have to make sure that people are reading it. You have to figure out what their next move is. CMS can provide you with all these analytics. You can also have access to the performance so that you can work on the optimization of your efforts.
  • CMS provides you with governance. You can control who’s allowed to approve it or change it, or post it. You can also take posts down. You can tell which content is useful for you and which content isn’t.
  • One of the best features of CMS is that it provides users with multilingual support. CMS also helps in translating other languages and publish them globally.
  • CMS provides great performance and stability. It is quite reliable and it is capable of growing according to the needs of the company.  

Types of CMS System:

There are a lot of Content Management System software. One of the most popular CMS software is WordPress. It’s quite famous and it is used by professionals all over the world. Some other CMS software other than WordPress include:

Conclusion:

CMS system not only helps you write the digital content, but it also lets you upload it, format it, add images, and add the keywords for Search Engine Optimization. The industry of digital marketing is constantly evolving and just Content Management System is not enough. You need to improve and constantly work on customer service as well.

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