Types of SEO

Off-page SEO factors

On-page SEO factors

Holistic SEO



SEO stands for Search Engine Optimization. SEO is usually the process of optimizing a website to achieve a higher position in the search results of the search engines. The main goal of SEO is to work on increasing the rankings in the organic search results. If you want to gain more traffic for your website, you should definitely work on Search Engine Optimization. It is a great marketing technique and it can ensure the success of your business.

Search engine optimization is one particular process which helps internet users find the information they need, through search engines, rather than having to search through random sites. SEO focuses on traffic and search engine optimisation marketing aims to achieve a greater level of traffic through traffic. Both methods aim to get web pages ranked higher in search results. SEO is a long term internet marketing strategy aimed at getting a website noticed in the search engines. Marketing focuses on building a website’s back links, as well as employing specific tactics such as Pay Per Click marketing and contextual advertising, and e-mail marketing.

Keyword marketing, in SEO, is one particular method that can help a company be more successful with their marketing campaign. A keyword list can be generated and used to promote a website that deals with a certain product or service.

Search engine optimization will require the site owner to make use of specific web hosting tools. The tools include Meta tags, anchor text, and HTTPs. SEO also needs a quality domain name, a good internet host, a quality domain service, and a responsive web host, among others.

One of the major aspects of SEO, is creating a site map. A site map is one of the basic building blocks of SEO. The map is an overview of the main pages on the site. The map gives the user an idea of the whole site and what to expect.

Types of SEO:

The search results rankings can easily be found out by Google’s algorithm. Google’s algorithm is a secret but years of experience in Search Engine Optimization can provide a general idea about the most significant factors. Google’s algorithm has two basic categories factors: 

Off-page SEO factors: 

Off-page SEO factors are usually the factors that consist of links from other websites including social media websites, and other marketing methods happening outside of your original website. It is a little difficult to influence the off-page SEO factors. The major odd-page factors include the quality and amount of links that pint towards your website.  If you have a number of links with good quality, you will definitely have more traffic on your website.

On-page SEO factors

On-page SEO factors have a lot of impact on the ranking of your website. All of the things of your website which you have access to and can influence directly are included in the on-page SEO factors. Technical aspects, content-related aspects (which include the structure of the website), they are all the on-page SEO factors.  

One of the other on-page SEO factors includes the competition of yours within your particular industry. Your competition has a lot of impact on your rankings. So you need to be really careful about keeping yourself updated with the competition.

Holistic SEO:

Holistic SEO (Search Engine Optimization) means to work on all the major aspects of the website to get a higher rank in the search engines. The main target is to make your website successful and get a good place in search engine results. You can’t make a fool out of google so make sure that you use a flawless long term strategy. If your website is really good, it will automatically appear in the top results. The main goal of google is to provide accurate results to its users so now it’s your job that you make your website legit, useful, accessible and easily available.

To top it all off, Google just like any other company wants to make money. For doing that they have to make sure people keep using Google’s services. So if your website is good within the market, Google will list your website higher in the search results.  In addition to this, Google, of course, wants to make money. To achieve this, they have to make sure people keep using Google. This means that they’ll have to show people the results they are looking for. So if your website is the best in your market, Google wants it to rank high in the results. A good SEO strategy will also help you maintain your rankings in the search results. Everything on your website should be of high quality including the user experience, the content, and the graphics. You must develop a holistic SEO approach if you want good rankings in the search engines.


You can use keywords that are popular and they have to be related to your products or services as well. You can always hire an SEO expert to get the job done for you. Always keep in mind that you have to be really smart while adding the keywords in your content or anywhere on the website. If you add too many keywords, the search engines can identify your website as spam and that will not be good for your business. You can get online SEO training courses too if you’re not very confident with your strategy.

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How do search engines work?

1.      Crawl

2.      Index

3.      Rank

What is search engine crawling?

What is a search engine index?

Search engine ranking.

Crawling: Can search engines find your pages?

Tell search engines how to crawl your site

Expand your business visibility with SEO work


SEO stands for Search Engine Optimization. SEO is the process of optimizing your website to get top rankings in the search engine results. Adopting SEO work for your business is really necessary in the current age. If you haven’t equipped your website with SEO, then you are being really unfair with your website and you are giving your competitors a huge edge and a benefit over you. It’s almost like you are not even putting up a fair fight if you do not adopt SEO strategies.

How do search engines work?

Search engines have three primary functions:

  1. Crawl: Scour the Internet for content, looking over the code/content for each URL they find.
  2. Index: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
  3. Rank:Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.

What is search engine crawling?

Crawling is the discovery process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content can vary — it could be a webpage, an image, a video, a PDF, etc. — but regardless of the format, content is discovered by links.

What's that word mean?

Having trouble with any of the definitions in this section? Our SEO glossary has chapter-specific definitions to help you stay up-to-speed.

Googlebot starts out by fetching a few web pages, and then follows the links on those webpages to find new URLs. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine — a massive database of discovered URLs — to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.

What is a search engine index?

Search engines process and store information they find in an index, a huge database of all the content they’ve discovered and deem good enough to serve up to searchers.

Search engine ranking

When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking. In general, you can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.

It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable. Otherwise, it’s as good as invisible.

By the end of this chapter, you’ll have the context you need to work with the search engine, rather than against it!

In SEO, not all search engines are equal

Many beginners wonder about the relative importance of particular search engines. Most people know that Google has the largest market share, but how important it is to optimize for Bing, Yahoo, and others? The truth is that despite the existence of more than 30 major web search engines, the SEO community really only pays attention to Google. Why? The short answer is that Google is where the vast majority of people search the web. If we include Google Images, Google Maps, and YouTube (a Google property), more than 90% of web searches happen on Google — that's nearly 20 times Bing and Yahoo combined.

Crawling: Can search engines find your pages?

As you've just learned, making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs. If you already have a website, it might be a good idea to start off by seeing how many of your pages are in the index. This will yield some great insights into whether Google is crawling and finding all the pages you want it to, and none that you don’t.

One way to check your indexed pages is "site:yourdomain.com", an advanced search operator. Head to Google and type "site:yourdomain.com" into the search bar. This will return results Google has in its index for the site specified:

The number of results Google displays (see “About XX results” above) isn't exact, but it does give you a solid idea of which pages are indexed on your site and how they are currently showing up in search results.

For more accurate results, monitor and use the Index Coverage report in Google Search Console. You can sign up for a free Google Search Console account if you don't currently have one. With this tool, you can submit sitemaps for your site and monitor how many submitted pages have actually been added to Google's index, among other things.

If you're not showing up anywhere in the search results, there are a few possible reasons why:

Tell search engines how to crawl your site:

If you used Google Search Console or the “site:domain.com” advanced search operator and found that some of your important pages are missing from the index and/or some of your unimportant pages have been mistakenly indexed, there are some optimizations you can implement to better direct Googlebot how you want your web content crawled. Telling search engines how to crawl your site can give you better control of what ends up in the index.

Most people think about making sure Google can find their important pages, but it’s easy to forget that there are likely pages you don’t want Googlebot to find. These might include things like old URLs that have thin content, duplicate URLs (such as sort-and-filter parameters for e-commerce), special promo code pages, staging or test pages, and so on.

To direct Googlebot away from certain pages and sections of your site, use robots.txt.


Robots.txt files are located in the root directory of websites (ex. yourdomain.com/robots.txt) and suggest which parts of your site search engines should and shouldn't crawl, as well as the speed at which they crawl your site, via specific robots.txt directives.

How Googlebot treats robots.txt files

Expand your business visibility with SEO work:

Search engines regularly collect every kind of information about the websites on the internet. They gather information like backlinks, loading speed, keywords and the content so that they can direct a user towards a particular website when they make a relevant search. Google uses more than two hundred ranking factors in its algorithm. You need to keep in mind a lot of things whilst optimizing your website for SEO. SEO work is usually further divided into on-page SEO factors and off-page SEO factors. Both factors make a huge part in determining how well your website is optimized. 

On-page SEO factors have a lot of impact on the ranking of your website. All of the things of your website which you have access of and can influence directly are included in the on-page SEO factors. Technical aspects, content related aspects (which include the structure of the website), they are all the on-page SEO factors. While Off-page SEO factors are usually the factors that consist of links from other websites including social media websites, and other marketing methods happening outside of your original website. It is a little difficult to influence the off-page SEO factors. The major odd-page factors include the quality and amount of links that pint towards your website.  If you have more number of links with good quality, you will definitely have more traffic on your website.

One of the most effective methods to increase traffic on your website is to get a good ranking on search engine return pages (SERPs). Even though a lot of the search engine companies manage to keep their methods a secret, their method for getting top positions on SERPs isn't a complete secret. Search engines usually achieve their goals of getting successful if they manage to give a user links to the best websites which are related to their search terms. You just have to find a method to prove to the search engines that your website belongs at the top of the heap. That is where search engine optimization (SEO) can really help you achieve your goal. SEO is a bundle of techniques an expert can use to improve their site's SERP position on the search engines.

You should keep in mind that search engines are like automated computer programs and they don’t work like humans do. They mostly work with the code of the websites. They can’t see any flashy images or videos that you post on your website. So make sure to focus on the content of your website.


Optimizing your website for SEO isn’t always the easiest task. You can always learn via online tutorials or you can hire our SEO experts. C2M is a wonderful company that has been working with SEO for years. C2M has a lot of experience in optimizing the websites for SEO. It doesn’t matter if you’re a beginner or you want to take a next step in Search Engine Optimization, C2M is always ready and eager to be of service.  Contact C2M as soon as possible if you want to hire an SEO expert.

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Why do we need SEO in the first place?

Ecommerce SEO

Seo Ecommerce strategies

·       Know your competitors

·       Make a workflow:

·       Work on prioritizing the pages

·       Keyword research.

·       Site architecture.

·       On-Page SEO..

·       Technical SEO..

·       Local SEO..

·       Content marketing.

·       Link Building.

·       Measuring SEO..



SEO or Search Engine Optimization is the most crucial step of getting traffic on your e-commerce website. SEO has a lot of importance in online e-commerce stores. SEO Ecommerce helps in making your online store become more visible in the search engine results pages (SERPs). You can use relevant keywords so that when people search for products that you sell or services that you provide, you can appear at the top of the search results. SEO is really cost-effective as well. In the current digital world, if you want your e-commerce to be successful, you need to use Search Engine Optimization techniques.

Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines.

Instead, we rely on social media or paid ads. Which are great and all, but require a constant effort and stream of income. SEO, on the other hand, only requires effort up front — once you rank, you practically make sales on autopilot with no recurring expense.

Why do we need SEO in the first place?

Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google.

Google’s goal is to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer.

So how do you do that?

Additionally, a study by SEMrush examining 13 ecommerce verticals found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic. For ecommerce, that means writing thorough, vivid product descriptions with beautiful, eye-catching photography and plenty of reviews to help visitors make purchase decisions.

It also means making it easy for visitors to purchase by making the buttons big enough, keeping your site glitch-free, and showing social proof of your best products.

Ecommerce SEO:

Ecommerce SEO mostly works on optimizing your product descriptions, headlines, and Metadata for search experience. Make a separate and dedicated page for every product that you plan to sell to attract more traffic from the search engines. Make a list of all the relevant keywords that are popular and related to your products for all the pages on your ecommerce store.

You should design a proper content strategy that will help you accomplish your goals. If your SEO optimization is excellent, it will help your ecommerce store rank on the first page of SERPs. You should get ready for major sales for the major events around the globe like Black Friday, Ramadan, Halloween, Thanksgiving, Eid, Christmas and New Year. Make sure that you avail every opportunity that you can get. Optimize your ecommerce store in such a way that you achieve really good audience.

It’s necessary that your website appears in the search engine results because if it does not, you can lose a lot of interested prospective ecommerce customers or clients. You need to make sure that your products are easily findable over the internet and you can make that happen by ecommerce SEO. You can attract your target audience without spending a lot of money on advertisement. You need to add SEO friendly product descriptions as well.

The content of your website shouldn’t be overwhelming. In fact, it should be interesting. The language should be simple and easy to understand. Your content needs to be original and unique. You also need to define the target audience for your e-commerce store. That will help you connect with your target audience and you can choose the keywords accordingly. SEO helps you gain traffic for your e-commerce store and it has the power to make your business successful.

Seo Ecommerce strategies:

SEO Ecommerce is tricky and it could get hard at times, but you can develop a good e-commerce Search Engine Optimization strategy to be successful. Some of the tips to develop a good SEO ecommerce strategy are listed below:


If you want your site to get hundreds, thousands or even hundreds of thousands of monthly visitors, you need to learn ecommerce SEO today. A simple SEO campaign can result in hundreds of extra sales. And it doesn’t have to take you years to achieve, either. Follow the steps in this guide and you’ll be leagues above your competition. You’ll start to rank on the first page — and even in the top 3 results — for all your shop’s main keywords. It really is a no-brainer. If you found this guide helpful, please take a moment to share it so we can help as many store owners as possible grow their business!

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Why is SEO important for e-commerce?

Best Ecommerce Platform for SEO: List of Factors.

Best SEO ecommerce platform with their pros & cons:

1. Shopify:

Payment Gateways & Transaction Fees.

2. WooCommerce:



3. BigCommerce:



Why is SEO important for e-commerce?

Well, 93% of all internet activity starts with a search. That means you're going to have a tough time running an online store if users can't discover your website through Google.

But most ecommerce platforms today offer a variety of features that'll help you optimize your ecommerce store for Google. But considering that SEO involves a lot of factors -UX, speed, meta tags, etc, you'll need to find a platform that does well with all of them.

In fact, it'll need to ace in all of them. And we're here to help you find the best ecommerce platform for SEO

While choosing an SEO eCommerce platform for your online store, make sure to take into account its genuinely SEO friendliness. A lot of famous eCommerce platforms offer Search Engine Optimization friendly features that provide you the opportunity that you need to rank your online store on Google or other search engines. When you go in depth, you will realize that every SEO ecommerce platform has its pros and cons and you should go with the one that suits you the best. The success of your business depends a lot on the best SEO ecommerce platform you plan to choose. That is why you need be really careful whilst making this decision.

Best Ecommerce Platform for SEO: List of Factors

Over the past decade, across the hundreds of ecommerce clients we've worked with, we believe that these factors play a crucial role in how well your ecommerce store ranks in the SERPs:

Best SEO ecommerce platform with their pros & cons:

A lot of popular SEO ecommerce platforms lack features that are really important for some people. That is why you need to spend a lot of your time and energy to look into the best SEO ecommerce platforms that will suit your needs. It can have a lot of impact on your business. You should realize the significance of Search Engine Optimization and think about spending some money and time picking an ecommerce platform that will benefit your business. If you need help with making this decision and choose between the best SEO ecommerce platforms, you can read the analysis made by us below:

1. Shopify:When choosing an ecommerce cart, there are plenty of options. You can choose something like X-Cart that’s open source and lets your play with the code in the backend. Or go for an option like WooCommerce that integrates with WordPress easily.

If you want to open your store the same day you buy the cart, though, neither of those are great options. Ecommerce store owners who want to get started quickly need web host provided ecommerce solutions (SaaS) that make all the steps of opening a store easy – from marketing products to creating content.

With Shopify, hosting is included. You also don’t have to worry about SSL. You can even get your domain name through Shopify.

Keep in mind that there are several factors to consider when investing in an ecommerce store builder:

When it comes to performance, Shopify is near the top. Its the second fastest ecommerce platform tested. Load speeds on mobile are fast, keeping customers attention where you want it: on your site.

Payment Gateways & Transaction Fees

Shopify works with 70+ payment processors & gateways, but setup can be complex. Make sure you are using Shopify Payments if you are working with a major gateway that is part of their program. Otherwise you may wind up paying avoidable fees for credit card and other sales transactions.

Shopify’s market share is increasing, and many former BigCommerce, Big Cartel, and Volusion users prefer the platform. Roughly 71% of the stores built with Shopify are based in the US, but the cart is home to companies around the globe and offers multiple language integrations.

Shopify is one of the best SEO ecommerce platforms. Shopify is really easy to use, it is easy to customize and it’s quite economical. It is a really popular SEO ecommerce platform that is used by a lot of people. It has a built in blogging feature. You can easily set up a blog in Spotify. It’s really fast and easy to use. Its Search Engine Optimization loading speed is pretty fast as well. It provides great user experience and you can attract a lot of traffic easily. Shopify also makes Google Analytics ecommerce really simple. Google Analytics provide you really beneficial data about your products as well as the consumer behavior.

It has some cons as well. It doesn’t let people edit the robots.txt files. It has a rigid URL structure too. The rigid URL structure doesn’t let users edit the text sections of the URL and that will result not having control over the keywords.

2. WooCommerce:Best single platform to run both an ecommerce and an affiliate site under one roof. But the true ecommerce platforms like BigCommerce and Shopify sell better, but not by much. However, choosing it is all about your needs because no platform is fool-proof for every business. Hopefully, after you read my WooCommerce review, you can decide easily.



Using WooCommerce is not so straightforward. Since it’s on WordPress, you have to buy hosting, worry about SSL, and purchase a domain name too. Top hosted platforms do not have those issues because all that comes out of the box. If you’re all for being able to tweak everything on your platform, then it’s great. But without the technical knowledge, you’ll need extra help. That said, if you’re looking for the best platform for SEO, WordPress is great. It’s also the best if you’re running an ecommerce site and an affiliate store on the same website. Keep in mind these things before you decide to use WooCommerce and any ecommerce platform:

If you have a WordPress account then WooCommerce is a great plugin that provides you great features that are needed to run an ecommerce store. WooCommerce is a great SEO ecommerce platform. It is very popular and easily customizable. It is used by a lot of people so if you run into some problem, you can easily get help. You need to be quite familiar with WordPress in order to use the WooCommerce. WooCommerce is really SEO friendly as well. You can edit robotos.txt files, you can edit the text sections of the URL. It has built in blogging features as well. It provides plugins for pretty much everything.

3. BigCommerce: BigCommerce is a really good SEO ecommerce platform. It’s one of the most famous ecommerce platforms and it provides straightforward Search Engine Optimization customization features.

BigCommerce is a really good option for bigger companies and as well as for the new users who don’t know how to code. BigCommerce offers a really simple design and it is quite SEO friendly as well. It provides access to HTML and CSS code. The URLs are SEO friendly and it lets you edit robots.txt files as well.  It’s easily customizable and it supports AMP pages too. The only con it has is that it has inconsistent loading speed, otherwise it is a great Search Engine Optimization ecommerce platform. 

BigCommerce is the best overall ecommerce platform. It’s ideal for larger retail brands looking to scale. You’ll enjoy its robust product search which is ideal if you plan on selling many products. If you have a well-defined brand and you want to scale your business, I recommend BigCommerce.

It’s a good choice for people who want to start an ecommerce store, or who have a brick and mortar store and want to expand their operations to include online orders. It offers more features out of the box than Shopify.



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What is an SEO friendly Description?

1. Optimization of your Shopify site: 

2. Write longer product descriptions

3. Search the appropriate targeted words:

4. Use alternate words and phrases

5. Optimize titles and Meta descriptions for your products

6. Use Shopify SEO tools and apps

7. Define your target audience

8. Use the language of your customer

9. Highlight the Key Features



Online buyers look for the products that satisfy their needs. They can simply compare an online product with the one available at a brick and mortar shop. The internet has made it that easy. In the online shopping world, the SEO friendly product description is not only for search engines but also to convince the visitors. You should write optimized content to cater to the needs, expectations, and common search behavior of users. The moment you start writing just for the search engine, your product description may start lacking the power of engagement and conversion.

Are you looking for a guide for Shopify SEO to get more traffic on your page? Getting your ecommerce store easily available to people and maintaining its ranking in the search engines isn’t an easy task at all. After setting up your ecommerce store, you need to figure out how to make it SEO friendly and how you’re going to reach your target audience.

You may not know that but search engine rankings make a major part on how easily the people find your page or store. To make sure that your store has a top ranking in the search engines, you need to add more keywords in the product descriptions that people usually search for. In this guide, we are going to help you master SEO for your product description through the following steps:

What is an SEO friendly Description?

An SEO friendly description is one that is engaging. It has to be readable by both users and search engines that constantly scan and index your page.

Here are few guidelines that can be followed to help you craft an SEO friendly product description.

1. Optimization of your Shopify site

It’s very important that you organize all the data on your Shopify site. If people can find the stuff they’re looking for easily on your site, they will stay longer on the website and they’re more likely to visit your store again. That’s great for your business. In addition to your product pages, you should have “contact us” and “about us” pages as well. It humanizes you and the buyers are more likely to trust you if they feel a connection with you.

2. Write longer product descriptions:

Writing a longer product description is better than writing just a few sentences for your product. You shouldn’t bother the buyers with too much text but write enough content to add all the keywords and it should show that you have a better understanding of the product. Your product description should include all the benefits or the product and write about what makes your product unique. Try to be more truthful and honest. Give the users clear facts instead of bragging about your products.

3. Search the appropriate targeted words:

This is the most important part of writing product descriptions. Research all the important keywords that people usually search for and that are related to your products. Make a list of different topics that buyers care about and search the keywords accordingly. Invest all of your time and energy in this step because it can really improve your rankings in the search engines which is obviously beneficial for your business.

4. Use alternate words and phrases:

While writing the product descriptions, keep in mind that you should use alternate words, phrases and even spellings considering how users might locate the product and find ways to integrate all of these into your description. You should know that in different areas of the world, people have different spellings or names for the same item.   

5. Optimize titles and Meta descriptions for your products:

Meta description refers to the text that is displayed in search engine results next to the title tag. Meta description is used for webpages, product pages, collection pages, and blog posts in Shopify. Remember that every page has a unique Meta description that uses simple and direct language. An excellent description makes more people to follow or click the link of your store’s website.

The keywords you enter should incorporate in your content naturally instead of being forced, so make sure that you write the descriptions yourself to humanize the content. If they seem difficult or forced to work in the flow, you should consider using different keywords for your content.

6. Use Shopify SEO tools and apps: 

You can use different Shopify SEO tools and apps to increase your search engine rankings. Some of them are as follows:

7. Define your target audience:

Every product has a target audience. But how you will be able to use that depends on you how well you can define your target audience and target it.

You will be able to write better sales copy for your product when you know of the people you are going to sell. You should create a buyer persona and refer to it each time you write a product description. To start creating the buyer persona, understand the common behavior of your target audience and research about their pain points.

8. Use the language of your customer:

The choice of words for a product description is critical and depends on your target audience. Every individual has his or her own level of vocabulary which they can easily understand. While writing an essay for university graduates, you may use difficult words. But, when it comes to the readability of a common user, every write-up needs to be simple and in plain language.

While shopping online users do not expect to confront words they are not very familiar with. For an ecommerce website, whether your target is an old doctor or a millennial teenager, it’s better to avoid verbose words and just keep it simple.

In this fast-paced era, no one wants to spend a lot of time in your store just to know a product. They want a few simple sentences to find what they are looking for.

9. Highlight the Key Features:

Highlighting the key features of your products is very vital as not all users are going to read long descriptions you put beside your products. You can write short and brief descriptions that state what the product is about or does. After that is done, you can have a space right underneath or beside the product where you list the most vital features of the product.


Writing SEO optimized product descriptions is a continuous process. Whenever you finish up writing sales copy, you review it after a certain period and find more room for improvement.

There are many ways of describing a product, but you need to select a tone according to your buyer’s persona and highlight the features that are high in demand.

To succeed in your product niche, you need to fill in the missing links by crafting an SEO-friendly description that exclusively highlights the most important benefits of your products and makes you the best choice for potential buyers.

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Why writing an SEO-friendly product description is a must.

Core values of SEO product description

1.  Get a comprehensive understanding of the product

2. Make sure that you use persuasive wording

3. Key features should be highlighted

4. You should optimize it for search engines

5. Know your target audience:

6. Add keywords smartly

7. Highlight the key features

8. Be informative



Online buyers are in search of finding products that satisfy their needs. They can simply compare an online product with the one available at a shop nearest to their home or office. The internet has made it that easy.

However, in the online shopping world, the SEO friendliness of a product page is all about convenience for the end user. You will be able to write optimized content to cater to the needs, expectations, and common reading behavior of users. The moment you start writing just for the search engine, the copy description of your product may reduce user readability and engagement.

Why writing an SEO-friendly product description is a must

Every search engine works like a web directory and it has to track thousands of websites against a search term. To help the users find relevant websites at the top of the SERPs, the search algorithms tend to evaluate the uniqueness, originality, and relevance of a web page. So, if you want your business to be on top of the search results, you need an SEO-friendly description for the product page.

People first see the product that has an optimal SEO product description. They can also compare the prices of the products available on the internet website to the products available in their local stores. However, SEO targeted webpages focus on the comfort of the end-user. Unique and well-written product descriptions can help you achieve your targeted customers. Each search engine works like a web directory and it has to keep a record of thousands of websites.

Core values of SEO product description:

If you want to reach on the top of the search engine results, then use SEO product description. If you want to write SEO product descriptions, then use the following guidelines:

1.  Get a comprehensive understanding of the product: 

You need to be fully aware of your product and you should understand it deeply. If you aren’t familiar with your product, you won’t be able to explain it thoroughly. You need to know all the good qualities of your product and how it makes it unique from other products. You should know the working, purpose, benefits and manufacturer details of your product.

2. Make sure that you use persuasive wording: 

Using persuasive wordings can really help you in selling your products. If your words are persuasive and unique, they can catch the buyer’s attention. The words should be welcoming, introducing and easy. You should try to be more honest and transparent whilst choosing words for your product because it can have a lot of impact on your sales. Being honest or transparent does not mean that you have to mention the flaws of the product, instead focus on writing about the strength and good things about your product.

3. Key features should be highlighted:

It’s a competitive world out there, and you should make sure that you do whatever you can to keep up with the competition. You should add all the key features of your product and try your best to mention how your product is unique. It’s really important to include the key selling features of your product. Most of the online buyers are in a hurry and they don’t plan to spend a lot of time on any website. Make sure that you make the description really smartly by highlighting the key features.

4. You should optimize it for search engines: 

For a successful e-commerce website, it’s important that you write the product descriptions really well. However, this content is not only just for consumers or users. You should keep in mind that Google crawlers can scan or read the content as well. You should include all the content that users like to search over the search engines. If you don’t do that, you would be looking at a huge loss. It’s really important that you meet all the expectations of the buyers. Make sure that you add longer-tail keywords. The usage of keywords is really important while writing the product description.

5. Know your target audience:

 Your work can be made a whole lot easier if you define your targeted audience. Pretty much every product has a concerned audience, and you can be really successful if you realize it sooner rather than later. You should define the people who are more likely to show interest in your products. You can do a wonderful job whilst writing the product description if you know who exactly you are talking to. It’s important that you connect with the prospective buyers and for that you need to humanize your content too.

6. Add keywords smartly: 

You need to be strategic while adding the keywords in the description of the products. If you add a particular keyword more than two to three times in a 200-300 word document, it can trigger the SERPs to delete your page from the top rankings for spam and that can really hurt your business. 

7. Highlight the key features:

An eCommerce website often faces tough competition. Consequently, the merchants need to add more and more features to keep their competitive edge. You might put forth more functionalities for the consumers, but not reap the benefits by not highlighting the key features. Thus, it is important to discuss the key selling points of your products within the description.

Online buyers are oftentimes in a hurry, which is why they just scan a view of your landing page sometimes. You can grab their attention by listing the key features within the description. Here is an example of an eCommerce application which clearly dictates the core features.

8. Be informative:

The search engines are trying to be informative rather than deceptive. So, make your product pages informative by discussing the potential benefits. Praising a product over and again with the usage of phrases like “best-selling”, “most demanding”, “top ranking”, etc. can harm your brand rather than do any good.

An SEO friendly product description describes the core features and benefits along with the practical use of a product or service. Because the search engines are now focused on providing value rather than the ranking the keywords stuffed together on product pages alone. Take the example in this image about sharing valuable information rather than becoming promotional.


Writing well-optimized product descriptions is a continuous experience of improvement. Whenever you finish up writing sales copy, you review it after a month or two and find more room for development. You cannot stick to a one-dimensional approach and say it will work as long as you continue business.

There are numerous ways of describing a product, but you need to select a friendlier tone and highlight the features that are high in demand. If you evaluate your competitors, their landing pages may seem to be really good, but there may be a lack of information or explanation for the end consumer.

To succeed in your business niche, you need to fill in the missing gaps by drafting an SEO-friendly description that exclusively highlights the core benefits of your products and makes you a winner in the eyes of potential buyers. We hope the above guidelines will prove helpful for you to create compelling introductions and feature lists of your offerings

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