Optimal ads with Optimal CTR

Consult 2 Manage has the team which is certified with right credential to manage your business’s online ads. We provide a detailed plan for every business. With us your business would be shown to the right audience. To get your business the right fame, contact us today.

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C2M is actually a major PPC organization and the best search engine marketing company in Australia that targets small business marketing, ensuring your success in general. Whether you want to increase conversions, traffic to your website, or both, our PPC management services can help you reach your goals. With hundreds of campaigns managed and a client retention rate of 91%, C2M is the choice for PPC services.

PPC management services that grow businesses:

PPC or pay-per-click advertising is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking, and gain a leg up against competitors. C2M can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services and search engine marketing methods. Check out our pay-per-click management pricing table below to see what’s included in each of our PPC service plans, and to learn more about how paid ads can drive results for your business. 

Additional PPC advertising services from C2M regarding small business marketing:

In addition to our PPC management services, we also offer search engine marketing techniques and a platform or strategy-specific PPC services, like for advertising on Facebook or targeting users with remarketing. Browse these services now, or contact us online to talk with an experienced strategist about these different options.

Our Deliverables For Small Business Marketing

Budget Allocation Range
Up to $5,000 (A spend below $1.5k isn't recommended for a positive ROI)
$5,000 to $15,000
$15,000 - $50,000
Keywords in campaign
Up to 400
Up to 2,000
Up to 10,000
Google PPC Network
Additional $150/month
Bing PPC Networks
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google Display Network
YouTube Video Ads (Clients need to provide video or purchase a C2M web video production package)
3 links or content assets
7 links or content assets
16 links or content assets
Google In-Store Visit Reporting
Google customer match & audience match
Gmail Competitor Ads
Initial campaign development & strategy
Advanced keyword research and selection
4 dashboards
8 dashboards
8 dashboards
Industry analysis
Ad campaign copywriting
Ad copy performance testing
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Campaigns will be managed through client's Google Ads account (lient will retain Admin/owner access of all campaigns created)
Single account representative
Up to two personal consultations per month
Monitoring clicks, conversions and click fraud activity
Setup and management of rule based bidding
International PPC campaign management (English only campaigns)
Setup of 1 Unbounce Landing Page template (optional)
Website conversion analysis reporting
Up to 4 pages
Up to 20 pages
Up to 40 pages
Social Media PPC Advertising
By Quote
By Quote
By Quote
Landing page performance testing
Monthly performance & analysis reporting
Google Shopping Management
International Campaigns (Non-English) - Each additional language monthly management cost:
Weekly Data Calls: Review campaign changes every 7 days
Translation Services:
By Quote
By Quote
By Quote
One time setup (1st month)
Progressive monthly management cost:
$425 (& minimum for all plans)
$500/mo or 15%, whichever is higher
$1,800/mo or 12%, whichever is higher

If you are looking to advertise on Google (whether with search, display, or shopping ads), Bing, or YouTube, our core Small Business Marketing management service offers what you’re looking for in an online ad management service.


Get a free PPC audit from our experienced team to learn how to improve the performance of your ad campaigns and strategy.


Use this PPC service to reconnect with past website visitors using targeted ads that motivate users to call, visit, or make a purchase.


Take full advantage of Facebook advertising with a custom campaign that drives brand awareness, likes, follows, and more.


Generate custom remarketing audiences using geofences to target conferences, competitor locations, and more.


Leverage location to target users in your target audience with this PPC service that helps drive store traffic, phone calls, and purchases.


Advertise on LinkedIn, Instagram, Twitter, Facebook, and more with a custom social media advertising strategy.


Why our PPC management services are second to none?

Our PPC management services allow you to get the most out of your campaigns, by taking every detail into consideration.

We offer custom strategies for mid-size businesses that allow you to find small business marketing services that match the goals you have for the campaign.

For all campaigns managed by C2M, you’ll get the latest in advertising technology to help target a precise market. Our campaigns utilize Google’s robust PPC network, text ad remarketing and banner remarketing to encourage previous visitors to convert, Google customer match and audience match to hone in your target audience, and much more.

Some of our small business marketing services are by quote only, so consult us for more information.

What do our PPC management services include?

When you choose our PPC management services for your online ad management solution, you receive a turnkey resolution to developing, managing, and improving your PPC strategy. Get a preview of what our small business marketing management services include:

  • We provide you with a dedicated account representative.
  • We build a custom PPC strategy for your business, industry, and goals.
  • We research anywhere from 400 to 10,000 keywords for your campaigns.
  • We target Google (including search and display), Bing, YouTube, and Gmail.
  • We use advanced artificial intelligence to research competitor ad strategies.
  • We develop custom ad campaign copy, which we then test for performance.
  • We manage ad bids strategically to maximize your return on ad spend.
  • We optimize current ad copy, design, and targeting to improve performance.
  • We monitor and update account settings to ensure PPC performance.
  • We track up to 100 web lead phone calls.
  • We provide regular reports to keep your business up-to-date.

Keep in mind that deliverables for our small business marketing management services will depend on your selected plan.

For example, if you choose our basic plan, it does not include website conversion analysis reporting, which can help you see where your site’s design may stop conversions. In comparison, the market leader plan provides that service.

If you have questions about our online ad management plans and deliverables, contact us online.

Why is C2M one of the best PPC management service providers?

Check out a few more reasons why C2M is one of the best options when you’re to hire a PPC management service provider.

You want you to definitely know right off the bat if our professional services are a wonderful match for you based on PPC control price, and that we also want you to see the malfunction of what’s included with each program. This also creates a springboard for conversation about budget and what’s included in each of our plans.

WE MAKE YOUR GOALS OUR GOALS! Our clients are considered family at C2M. We know that in some cases, the services that we provide can make or break a business, and we don’t take that lightly. To drive the best results possible for your business, we make your goals our goals, and we ensure that we do everything possible to ensure that your campaign goes above and beyond. When you’re happy, we’re happy.

WE SAVE YOU VALUABLE TIME! If you’re looking for one of the best pay-per-click companies that will completely manage your campaign for you, C2M can help. We won’t simply help you write ad copy and disappear, we’ll help you through every step of the small business marketing process.

You’ll receive a dedicated campaign manager that will listen and hear your requests, put together a game plan, and keep you up to date with the success of your campaign. We’ll develop your campaign and your strategy, do advanced keyword research and selection, and even conduct an analysis of your industry to ensure that we’re targeting the right people.

We’ll handle all the content writing for your ad campaign, test the performance of the copy, and continuously develop and tweak the keywords that are a part of your campaign. When it comes to your PPC campaign, we have it under control.

WE PROVIDE TRANSPARENT ROI REPORTING. We mentioned previously the importance of analyzing the results of your ads to ensure that you’re driving as many conversions and as much traffic as possible. Don’t worry — we’ll take care of that for you too. We provide analytics for your campaigns, A/B test landing pages, and ensure that your keywords are effective at driving results. We’ll let you know how your campaign is performing every step of the way and make educated suggestions on how to proceed.

WE HAND-CRAFT EACH CAMPAIGN JUST FOR YOU! We know that every business is different, and that means every business has different needs. That means that every campaign is hand-crafted to include the elements that you’re most interested in. We offer a basic plan, an aggressive plan, and a market leader plan — which allows you to choose a PPC management price range and a strategy offering that fits your business the best.

SIX REASONS PPC IS EXTREMELY BENEFICIAL TO YOUR BUSINESS: There are several reasons why you should consider adopting a Small Business Marketing for your business. Not only is it an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results. If you’re not already convinced, let’s talk a little more about each.

1. IT’S A COST-EFFECTIVE WAY TO ADVERTISE. PPC is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the reason. If you advertise in a newspaper, on television, or on a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or in the newspaper, and billboard costs can be upwards of thousands of dollars. PPC adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines.

This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t! Instead of paying for the space that your ad takes up in results pages, you only pay Google for your ad when someone clicks on it.

This makes Small Business Marketing management cost extremely reasonable, because the only time you pay Google is when there is serious potential for making a sale.

We say serious potential for a sale because PPC ads are so targeted, that when people click on them, they’re usually ready to purchase a product. In fact, PPC visitors are 50% more likely to purchase something than visitors who arrive on your site organically. That’s just benefit number one of this web marketing strategy.

2. IT DELIVERS FAST RESULTS. If you’re looking for another reason to adopt a Small Business Marketing, the time it takes to deliver results is fantastic. Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.

When it comes to other long-term strategies, like search engine optimization web marketing (SEO), search engine marketing, or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.

However, if you’re looking for a strategy that delivers fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure its working properly. You can also check out our fail proof guide to PPC auditing.

3. YOU CAN EASILY TRACK RESULTS. Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.

When you’re able to track the results of a campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results. “Result tracking is priceless, and the fact that PPC campaigns allow you to do it so easily is a huge benefit.” For example, A/B tests are a great way to track how users interact with your ads. You simply decide on a variable to test, and make two, identical ads, except for that variable.

Let’s say for one advertisement, you make use of a picture of the person using the clothes you’re trying to sell, and on another advertisement, you have the clothing hanging on the hanger. With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.

On a more general note, you can use Google Ads to track the success of your Small Business Marketing in terms of clicks, conversions, and more. This can provide you with insight that whether or not your target audience is clicking the ad, if you need to target better, or if you should change wording in your ad. Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.

4. IT’S HYPER-TARGETED! The fourth benefit of small business marketing is that they’re hyper-targeted. Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC is no exception. In fact, PPC is one of the most highly-targeted strategies available. Your ads allow you to target your specific audience with specific content that is most valuable to them. Here are a few ways Google Ads allows you to target your audience:

  • Demographics: This is one of the best ways to target your customers, the demographic audience targeting allows you to serve ads based on a user’s location, gender, location, and even the kind of device they use to search.
  • In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers.
    This lets you have a leg up on your competition, since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.
  • Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and to fine-tune your targeting even more.
  • Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.
  • Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product. Their similar interests and demographic triggers the ad when you target in this way.
  • Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.

    6. IT HAND-FEEDS CONSUMERS AN EASY WAY TO CONVERT. With PPC ads, it’s like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page. A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase.
    Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.” No matter how your landing page is set up, it’s the first place a user will go after clicking on your ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.  

  • 7.
     IT INCREASES REVENUE. PPC ads can increase your revenue — simply due to the increased traffic to your website, the effectiveness of landing pages, and PPC management cost. The combination of these three key features of a Small Business Marketing allows you to see a huge revenue increase for your business, and quickly.
    As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target. PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.
    In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results. Why should you work with a Small Business Marketing agency? 
    Small Business Marketing is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results. If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run a PPC campaign.

Let’s say for advertising, you make use of an image of the person using the garments you’re trying to sell, and on another advert, you will have the clothes hanging on the hanger. With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.
On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change wording in your ad.
Result tracking is priceless, and the fact that Small Business Marketing campaigns allow you to do so easily is a huge benefit.

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