is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue. Local Business SEO landing page (aka city landing page) is a page that you make on a website to highlight a geographic aspect of a business for its customers.
Client-managed local SEO is a great option for you if:
Hallmarks of local search, Google My Business listings contain key information about businesses — and they appear when people search companies near them. You’ll want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
In addition to claiming your Google My Business listing, you’ll also want to build local citations. These citations contain information like your company’s name, address, phone number, and website. Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content. Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
For local businesses, it’s extremely important to monitor and respond to online reviews. Ratings and reviews can appear on your website, as well as third-party sites like Google My Business, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews in order to show customers you take their needs seriously.
Worried about putting in the time to manage your business reviews? C2M offers online review management services to keep your digital presence in tip-top shape.
Earning backlinks from other reputable, local businesses can also help to boost your local search rankings. Search engines like Google consider both the number and quality of backlinks when ranking sites. This means it’s important to have a strong backlink profile, complete with links from authority businesses in the local area.
It’s also important to provide a great user experience (UX) on your site if you want to attract more local traffic. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.
The final local SEO service you’ll want to invest in is making your site mobile responsive. More than half of online searches — nearly 60% — occur from mobile devices. Often times, searchers need information while on-the-go, especially when it comes to finding local businesses. This makes it crucial for local businesses to adopt mobile responsive site designs.
C2M offers mobile responsive design services to help you improve UX and rank higher in local search results.