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Zoho CRM and QuickBooks: Integrating Sales and Accounting

Published May 24, 2024
Categorized as 
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In today's fast-paced business landscape, efficiency and accuracy are key to success. Two essential tools for achieving this are Customer Relationship Management (CRM) software and accounting software. Zoho CRM and QuickBooks are two popular options that can supercharge your sales and accounting processes when used separately. But what if you could combine their powers to create a seamless workflow? That's where integration comes in.

In this blog post, we'll explore the benefits and steps of integrating Zoho CRM and QuickBooks. We'll dive into the advantages of integration, the features and benefits of each software, and provide a step-by-step guide on how to set up the integration. By the end of this post, you'll be equipped with the knowledge to streamline your sales and accounting processes, saving you time, reducing errors, and driving business growth.

Benefits of Integrating Zoho CRM and QuickBooks

Streamlined Sales and Accounting Processes

Integration eliminates the need for manual data entry, reducing the risk of errors and freeing up valuable time for more strategic activities. With Zoho CRM and QuickBooks connected, you can:

  • Automatically sync customer data, invoices, and payments.
  • Eliminate duplicate data entry and reduce data inconsistencies.
  • Get a unified view of your sales and financial performance.

Improved Data Accuracy and Reduced Manual Entry

Manual data entry is a thing of the past with integration. By automating data transfer between Zoho CRM and QuickBooks, you can:

  • Reduce errors and inconsistencies.
  • Ensure accurate and up-to-date customer information.
  • Save time and resources previously spent on data entry.

Better Decision-Making with Real-Time Data

With integrated data, you can make informed decisions quickly, responding to changing market conditions and customer needs. Enjoy:

  • Real-time visibility into sales and financial performance.
  • Accurate forecasting and planning.
  • Data-driven decision-making.

Integrate Zoho CRM and QuickBooks

Step-by-step guide to setting up the integration

Step 1: Sign up for Zapier

  • Go to and click on "Sign Up"
  • Enter your email address, password, and name to create an account
  • Verify your email address by clicking on the link sent by Zapier
  • Connect your Zoho CRM and QuickBooks accounts to Zapier by clicking on "Connect Account" and following the prompts

Step 2: Choose Your Trigger

  • In Zapier, click on "Make a Zap" and select Zoho CRM as the trigger app
  • Choose the trigger event that starts the integration, such as:
  • New Contact
  • New Lead
  • New Account
  •  New Opportunity
  •  Select the specific trigger event and click "Continue"

Step 3: Set Up the Action

  • In Zapier, select QuickBooks as the action app
  • Choose the action that occurs in QuickBooks, such as:
  • Create a new customer
  •  Create a new invoice
  • Create a new payment
  • Update an existing customer
  • Select the specific action and click "Continue"

Step 4: Map Your Fields

In Zapier, map the Zoho CRM fields to the corresponding QuickBooks fields, such as:

  • Zoho CRM Contact Name -> QuickBooks Customer Name
  • Zoho CRM Contact Email -> QuickBooks Customer Email
  • Zoho CRM Account Name -> QuickBooks Customer Company
  • Ensure that the fields are correctly matched to ensure seamless data transfer

Step 5: Test and Enable

  • In Zapier, test the integration by clicking on "Test Zap"
  • If the test is successful, click on "Enable Zap" to start syncing data
  • Zapier will now automatically sync data between Zoho CRM and QuickBooks based on the trigger event and action you selected

Tips for Zoho CRM and QuickBooks:

  1. Use Zoho CRM's built-in analytics to track sales performance and customer behavior.
  2. Take advantage of QuickBooks' automated reporting features to stay on top of financial performance.
  3. Use Zoho CRM's integration with other Zoho apps, such as Zoho Mail and Zoho Desk, to create a seamless customer experience.
  4. Utilize QuickBooks' advanced inventory management features to optimize your supply chain.


We've embarked on a journey to explore the powerful integration of Zoho CRM and QuickBooks, unlocking a seamless sales and accounting experience. We've delved into the benefits of integration, including streamlined processes, improved data accuracy, and enhanced customer insights. We've also covered the steps to set up the integration, best practices for optimization, and tips for maximizing the potential of both systems. As we wrap up this blog post, remember that the key to a successful integration lies in staying organized, monitoring performance regularly, and continuously optimizing workflows and automation rules.

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